Advance Your Career in Public Service Leadership

Elevate your associate degree to a bachelor’s in public administration, mastering organizational management, policy analysis, and effective government operations.

Expand Leadership Roles in Public Administration

The Associate to Bachelor’s Degree in Business and Public Administration equips students with advanced knowledge in governance, policy development, public finance, and organizational management. You will gain skills in decision-making, strategic planning, and leadership essential for effective public sector administration. Graduates are prepared for careers such as public policy analyst, government administrator, program coordinator, nonprofit manager, or municipal officer. This degree also provides opportunities for leadership roles in governmental and nonprofit organizations or a foundation for graduate studies in public administration or management, ensuring continuous career growth and the ability to impact communities and organizations positively.

Detailed Information About The Course

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Business and Public Administration Analysis

This course provides an in-depth exploration of analytical techniques used in business and public administration. It covers the tools and methods used to analyze data and support decision-making processes in both sectors.

Business and Public Administration Applications

This course examines the practical applications of business and public administration. It focuses on the use of tools and techniques to manage operations and support decision-making in various organizational contexts.

Business and Public Administration Strategies

This course covers the strategic aspects of business and public administration. It focuses on the development and implementation of strategies that align with organizational goals and enhance performance in both sectors.

Business and Public Administration Principles

This course explores the core principles of business and public administration. It covers the fundamental theories and practices essential for effective management and leadership within organizations.

Fundamentals of Business and Public Administration

This course delves into the fundamental principles and practices of business and public administration. Students will gain a comprehensive understanding of key functions and how they contribute to organizational success in both sectors.

Introduction to Business and Public Administration

This course provides an introduction to the fundamental concepts of business and public administration. It covers the principles, strategies, and applications essential for managing and leading organizations in both the private and public sectors.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Course Fee

$18,480

Credit Hours

Depends on subjects

Duration of Program

1 Year (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Business and Public Administration Analysis

Topics Covered in This Course:
  In Section 1 Business Analytics of this course you will cover these topics:
  • Introduction to Business Analytics
  • Data Collection and Analysis
  • Predictive and Prescriptive Analytics
  In Section 2 Financial Analysis of this course you will cover these topics:
  • Techniques for Analyzing Financial Statements
  • Ratio Analysis and Interpretation
  • Financial Forecasting
  In Section 3 Market Analysis of this course you will cover these topics:
  • Market Research Methods
  • Consumer Behavior Analysis
  • Competitive Market Analysis
  In Section 4 Public Sector Analysis of this course you will cover these topics:
  • Policy Analysis Techniques
  • Program Evaluation Methods
  • Public Sector Performance Metrics
  In Section 5 Strategic Analysis of this course you will cover these topics:
  • SWOT Analysis
  • PESTLE Analysis
  • Balanced Scorecard Approach

Business and Public Administration Applications

Topics Covered in This Course:
  In Section 1 Business Software and Tools of this course you will cover these topics:
  • Overview of Business Software
  • Implementation and Integration
  • Customizing Tools for Business Needs
  In Section 2 Public Administration Tools of this course you will cover these topics:
  • E-Government and Digital Services
  • Public Sector Information Systems
  • Citizen Engagement Tools
  In Section 3 Project Management of this course you will cover these topics:
  • Principles of Project Management
  • Planning and Executing Projects
  • Monitoring and Controlling Projects
  In Section 4 Financial Management Applications of this course you will cover these topics:
  • Budgeting and Forecasting Tools
  • Financial Reporting Software
  • Investment Analysis
  In Section 5 Case Studies and Best Practices of this course you will cover these topics:
  • Real-World Applications in Business and Public Administration
  • Lessons Learned from Administration Practices
  • Industry Best Practices

Business and Public Administration Strategies

Topics Covered in This Course:
  In Section 1 Strategic Planning and Implementation of this course you will cover these topics:
  • Developing Business Strategies
  • Strategic Planning Process
  • Implementing and Monitoring Strategies
  In Section 2 Competitive Strategies of this course you will cover these topics:
  • Analyzing Competitive Forces
  • Developing Competitive Advantage
  • Strategic Positioning
  In Section 3 Public Sector Strategies of this course you will cover these topics:
  • Public Policy Development
  • Strategic Management in the Public Sector
  • Evaluating Public Programs
  In Section 4 Functional Strategies of this course you will cover these topics:
  • Marketing and Sales Strategies
  • Operations and Supply Chain Strategies
  • Financial and Human Resource Strategies
  In Section 5 Strategic Leadership of this course you will cover these topics:
  • Role of Leadership in Strategy
  • Leading Change and Innovation
  • Building a Strategic Culture

Business and Public Administration Principles

Topics Covered in This Course:
  In Section 1 Principles of Management of this course you will cover these topics:
  • Introduction to Management Principles
  • The Functions of Management
  • Decision-Making Processes
  In Section 2 Organizational Behavior of this course you will cover these topics:
  • Understanding Organizational Culture
  • Motivation and Leadership
  • Team Dynamics and Conflict Management
  In Section 3 Public Administration Principles of this course you will cover these topics:
  • Public Sector Management
  • Policy Analysis and Evaluation
  • Public Financial Management
  In Section 4 Strategic Management of this course you will cover these topics:
  • Strategy Formulation and Implementation
  • Competitive Analysis and Positioning
  • Strategic Planning Tools
  In Section 5 Marketing and Sales Management of this course you will cover these topics:
  • Marketing Strategies and Planning
  • Sales Force Management
  • Market Research and Analysis

Fundamentals of Business and Public Administration

Topics Covered in This Course:
  In Section 1 Core Business Concepts of this course you will cover these topics:
  • Overview of Business Functions
  • The Role of Management
  • Business Ethics and Corporate Social Responsibility
  In Section 2 Core Public Administration Concepts of this course you will cover these topics:
  • Role of Public Administrators
  • Public Service Ethics
  • Accountability in Public Administration
  In Section 3 Human Resource Management of this course you will cover these topics:
  • Recruitment and Selection
  • Performance Management
  • Employee Development
  In Section 4 Operations Management of this course you will cover these topics:
  • Production and Operations Planning
  • Quality Management
  • Supply Chain Management
  In Section 5 Global Business and Public Administration Environment of this course you will cover these topics:
  • International Business Strategies
  • Cross-Cultural Management
  • Global Market Trends

Introduction to Business and Public Administration

Topics Covered in This Course:
  In Section 1 Foundations of Business and Public Administration of this course you will cover these topics:
  • Overview of Administration in Business and Public Sectors
  • Key Functions and Roles
  • Organizational Structures
  In Section 2 Principles of Management of this course you will cover these topics:
  • Planning and Decision Making
  • Organizing and Leading
  • Controlling and Evaluating
  In Section 3 Public Policy and Administration of this course you will cover these topics:
  • Understanding Public Policy
  • Policy Formulation and Implementation
  • Public Sector Governance
  In Section 4 Strategic Management of this course you will cover these topics:
  • Strategic Planning and Execution
  • Competitive Analysis
  • Public Sector Strategies
  In Section 5 Financial Management of this course you will cover these topics:
  • Financial Planning and Budgeting
  • Accounting Principles
  • Financial Statement Analysis