Advance Product Strategy and Brand Leadership

Gain advanced expertise in product innovation, branding, and consumer strategy, preparing for leadership roles in competitive global markets.

Lead Brands and Product Growth

This program strengthens knowledge of branding, product development, and consumer psychology. Students learn to create, position, and manage products in competitive industries. Career opportunities include brand manager, product strategist, marketing manager, and innovation consultant. Graduates are well-prepared to lead product portfolios, manage customer experiences, and expand businesses globally. This degree also sets the stage for graduate studies in marketing, brand strategy, or international business, ensuring continuous professional development.

Detailed Information About The Course

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Marketing Channels

The course focuses on one of the elements of the marketing mix – distribution. You will get acquainted with the elements of market channel operations and management and understand relationships between channel members.

Current Issues in Brand Management

This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiority and sustainability in profits. To explore such issues, this course provides relevant and up to-date theories, concepts, techniques, and models in branding.

Marketing of High Technology Products

The course “Marketing of High Technology Products” presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.

Fundamentals of Production Planning

This course takes a concise, practical, survey approach. It surveys the fundamental principles of planning and control to give you the breadth of knowledge they need without excessive depth and detail. This excellent resource is written by an established authority on supply chain management and production and inventory control.

Introduction to New Product Development

The development of new products and services is perhaps the most significant activity within a firm. This course examines the strategies, processes and methods used by these companies, and the cutting-edge tools and techniques used for new-product development.

Introduction to Product and Brand Management

The main objective of this course is to give you a fundamental understanding of how to understand, build, measure, analyze and manage brands and product categories for a company. The course content has a tilt towards big businesses where the PBM role is more distinct from other roles.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Course Fee

$18,480

Credit Hours

Depends on subjects

Duration of Program

1 Year (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Marketing Channels

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing channel concepts
    The channel participants
  In Section 2 of this course you will cover these topics:
    The environment of marketing channels
  In Section 3 of this exam you will be evaluated on below listed topics:
    Behavioral processes in marketing channels
    Strategy in marketing channels.
  In Section 4 of this course you will cover these topics:
    Designing the marketing channel
    Selecting the channel members
  In Section 5 of this course you will cover these topics:
    Target markets and channel design strategy
    Motivating the channel members
    Promotion through the marketing channel
    Evaluating channel member performance
    Direct selling and direct marketing channel systems
    Marketing channels for services.

Current Issues in Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The world of advertising and integrated brand promotion.
  In Section 2 of this course you will cover these topics:
    The structure of the advertising industry: advertisers, advertising agencies, and support organizations.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The evolution of promoting and advertising brands.
  In Section 4 of this course you will cover these topics:
    Social, ethical, and regulatory aspects of advertising.
  In Section 5 of this course you will cover these topics:
    Advertising, integrated brand promotion and consumer behavior.

Marketing of High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Fundamentals of Production Planning

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of planning and control
    Forecasting fundamentals
  In Section 2 of this course you will cover these topics:
    Sales and operations planning
  In Section 3 of this exam you will be evaluated on below listed topics:
    Inventory management
  In Section 4 of this course you will cover these topics:
    Material requirements planning
  In Section 5 of this course you will cover these topics:
    Production activity control
    Lean production and jit
    -partnering- activities- purchasing and distribution
    System integration and implementation

Introduction to New Product Development

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Innovation management: an introduction
    Macro factors and innovation
  In Section 2 of this course you will cover these topics:
    Managing innovation within firms
    Innovation and operations management
  In Section 3 of this exam you will be evaluated on below listed topics:
    Managing intellectual property
    Managing organisational knowledge
  In Section 4 of this course you will cover these topics:
    Strategic alliances and networks
    Management of research development
    Managing rd projects
  In Section 5 of this course you will cover these topics:
    The role of technology transfer in innovation
    Product brand strategy
    New product development
    Packaging and product development
    The role of market research in new product development
    Managing the new product development team

Introduction to Product and Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to product management
    Marketing planning
  In Section 2 of this course you will cover these topics:
    Defining the competitive set
    Category attractiveness analysis
  In Section 3 of this exam you will be evaluated on below listed topics:
    Competitor analysis
    Customer analysis
  In Section 4 of this course you will cover these topics:
    Market potential and sales forecasting
    Developing product strategy
  In Section 5 of this course you will cover these topics:
    New products
    Pricing decisions
    Advertising decisions
    Promotions
    Channel management
    Customer relationship management
    Financial analysis for product management
    Marketing metrics