Master Tourism and Event Planning Expertise

Learn to design, manage, and promote tourism destinations and events, bridging associate and bachelor-level skills for global career opportunities.

Diverse Careers in Tourism and Events

The Associate to Bachelor’s Degree in Tourism Destination & Event Planning equips students with the knowledge and skills to excel in tourism, hospitality, and event management industries. Learners gain expertise in destination marketing, sustainable tourism practices, event coordination, and customer experience management. Graduates can pursue careers as event managers, tourism planners, travel consultants, destination marketers, and hospitality coordinators. This program prepares professionals to design unique experiences, optimize event operations, and promote tourism destinations effectively. By combining practical experience with strategic understanding, students enhance employability, develop leadership skills, and gain a competitive advantage in a dynamic global tourism and events landscape.

Detailed Information About The Course

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Fundamentals of Tourism Destination & Event Planning

This course provides foundational knowledge in tourism destination and event planning, emphasizing the core principles and practices necessary for effective management of tourism destinations and events.

Introduction to Tourism Destination & Event Planning

This introductory course provides an overview of tourism destination and event planning, focusing on the essential concepts and practices necessary for managing tourism destinations and events.

Tourism Destination & Event Planning Principles

This course explores the fundamental principles that guide tourism destination and event planning, including strategic planning, risk management, and the application of these principles in tourism and events.

Tourism Destination & Event Planning Analysis

This course emphasizes analytical techniques and tools used in tourism destination and event planning. Students will learn how to analyze tourism and event data to make informed decisions and improve practices.

Tourism Destination & Event Planning Applications

This practical course allows students to apply their tourism destination and event planning knowledge through real-world projects, case studies, and simulations. The focus is on bridging theory and practice.

Tourism Destination & Event Planning Strategies

This course focuses on strategic tourism destination and event planning practices, exploring how to develop, implement, and assess strategies to achieve tourism and event objectives.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Course Fee

$18,480

Credit Hours

Depends on subjects

Duration of Program

1 Year (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Fundamentals of Tourism Destination & Event Planning

Topics Covered in This Course:
  In Section 1 Principles of Tourism Destination Planning of this course you will cover these topics:
  • Theories and Models of Destination Planning
  • Strategic Role of Destination Planning
  • Best Practices in Tourism Destination Planning
  In Section 2 Event Planning Techniques of this course you will cover these topics:
  • Developing Event Plans
  • Event Design and Creativity
  • Event Evaluation and Feedback
  In Section 3 Destination Marketing of this course you will cover these topics:
  • Destination Branding
  • Marketing Strategies for Destinations
  • Digital Marketing for Tourism
  In Section 4 Event Marketing and Promotion of this course you will cover these topics:
  • Marketing Strategies for Events
  • Social Media Marketing for Events
  • PR and Media Relations
  In Section 5 Sustainable Tourism and Events of this course you will cover these topics:
  • Sustainable Tourism Practices
  • Green Event Planning
  • Environmental Impact of Tourism and Events

Introduction to Tourism Destination & Event Planning

Topics Covered in This Course:
  In Section 1 Basics of Tourism Destination Planning of this course you will cover these topics:
  • Definition and Scope of Tourism Destination Planning
  • Tourism Destination Processes
  • Role of Destination Planners
  In Section 2 Event Planning Fundamentals of this course you will cover these topics:
  • Principles of Event Planning
  • Event Planning Processes
  • Role of Event Planners
  In Section 3 Tourism Destination Development of this course you will cover these topics:
  • Developing Tourism Destinations
  • Sustainable Destination Planning
  • Destination Marketing
  In Section 4 Event Design and Management of this course you will cover these topics:
  • Designing Successful Events
  • Event Logistics and Operations
  • Event Marketing and Promotion
  In Section 5 Emerging Trends in Tourism and Event Planning of this course you will cover these topics:
  • Technology in Tourism and Events
  • Innovations in Destination Planning
  • Future Directions in Tourism and Events

Tourism Destination & Event Planning Principles

Topics Covered in This Course:
  In Section 1 Strategic Planning for Tourism and Events of this course you will cover these topics:
  • Developing Strategic Plans
  • Aligning Plans with Tourism and Event Goals
  • Strategic Implementation
  In Section 2 Risk Management in Tourism and Events of this course you will cover these topics:
  • Identifying Risks
  • Risk Assessment and Mitigation
  • Crisis Management
  In Section 3 Tourism Destination Development of this course you will cover these topics:
  • Destination Analysis
  • Destination Development Strategies
  • Sustainable Destination Development
  In Section 4 Event Design and Execution of this course you will cover these topics:
  • Event Design Principles
  • Managing Event Logistics
  • Ensuring Event Success
  In Section 5 Ethical Considerations in Tourism and Events of this course you will cover these topics:
  • Ethical Issues in Tourism and Events
  • Ensuring Integrity and Accountability
  • Building a Culture of Ethics

Tourism Destination & Event Planning Analysis

Topics Covered in This Course:
  In Section 1 Tourism and Event Data Analytics of this course you will cover these topics:
  • Importance of Data in Tourism and Events
  • Types of Tourism and Event Data
  • Data Collection and Management
  In Section 2 Statistical Analysis in Tourism and Events of this course you will cover these topics:
  • Descriptive and Inferential Statistics
  • Data Analysis Techniques
  • Statistical Software Tools
  In Section 3 Tourism Destination Analysis of this course you will cover these topics:
  • Destination Performance Metrics
  • Analyzing Destination Data
  • Reporting Destination Performance
  In Section 4 Event Performance Analysis of this course you will cover these topics:
  • Event Metrics and Indicators
  • Analyzing Event Data
  • Event Reporting
  In Section 5 Reporting and Visualization in Tourism and Events of this course you will cover these topics:
  • Creating Dashboards
  • Reporting Tools and Techniques
  • Visualizing Data

Tourism Destination & Event Planning Applications

Topics Covered in This Course:
  In Section 1 Case Studies in Tourism and Events of this course you will cover these topics:
  • Analyzing Tourism and Event Case Studies
  • Problem Solving and Decision Making
  • Lessons Learned
  In Section 2 Simulation Exercises in Tourism and Events of this course you will cover these topics:
  • Tourism and Event Simulations
  • RolePlaying Scenarios
  • Debriefing and Analysis
  In Section 3 Project Management in Tourism and Events of this course you will cover these topics:
  • Principles of Project Management
  • Project Planning and Execution
  • Evaluation and Reporting
  In Section 4 Fieldwork and Internships of this course you will cover these topics:
  • Gaining Practical Experience in Tourism and Events
  • Professional Development
  • Reflective Practice
  In Section 5 Capstone Projects in Tourism and Events of this course you will cover these topics:
  • Developing a Capstone Proposal
  • Conducting Research and Analysis
  • Presenting Findings

Tourism Destination & Event Planning Strategies

Topics Covered in This Course:
  In Section 1 Developing Tourism and Event Strategies of this course you will cover these topics:
  • Strategic Planning for Tourism and Events
  • SWOT Analysis for Tourism and Events
  • Developing a Strategic Roadmap
  In Section 2 Destination Marketing Strategies of this course you will cover these topics:
  • Strategic Destination Marketing
  • Branding and Positioning
  • Marketing Campaigns
  In Section 3 Event Marketing Strategies of this course you will cover these topics:
  • Creating and Managing Event Campaigns
  • Sponsorship and Partnerships
  • PostEvent Marketing
  In Section 4 Sustainable Tourism and Event Planning of this course you will cover these topics:
  • Developing Sustainable Strategies
  • Environmental and Social Impact
  • Sustainable Practices
  In Section 5 Innovation in Tourism and Event Planning of this course you will cover these topics:
  • Emerging Trends
  • Technology and Innovation
  • Case Studies in Tourism and Event Planning