This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

This course provides foundational knowledge in social media marketing, emphasizing the core principles and practices necessary for effective social media management.

This introductory course provides an overview of social media marketing, focusing on the essential concepts and strategies used to promote products and services on social media platforms.

This course explores the fundamental principles that guide social media marketing, including strategic planning, consumer behavior analysis, and the application of these principles in digital environments.

This course emphasizes analytical techniques and tools used in social media marketing. Students will learn how to analyze social media data to make informed decisions and improve marketing effectiveness.

This practical course allows students to apply their social media marketing knowledge through real-world projects, case studies, and simulations. The focus is on bridging theory and practice.

This course focuses on strategic social media marketing practices, exploring how to develop, implement, and assess strategies to achieve business objectives.