Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

A major goal of the course is to give you a basic understanding of the problems involved in making media decisions and how such decisions relate to the overall advertising and marketing process.

Conflict is a part of life. This course explores how to develop the universal skill of negotiation. It explores the complexities of negotiations, by looking at how conflict is related and how temperaments and personality traits impact the process.

The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.