Specialize in Product Innovation and Brand Strategy

Master product lifecycle management, branding, and consumer insights to build successful products and strengthen global brands.

Product & Brand Management Careers

This program emphasizes brand positioning, consumer behavior, market research, and product development. It equips graduates with strategies to drive brand value and product success. Career paths include Brand Manager, Product Development Manager, Marketing Strategist, Category Manager, and Consumer Insights Analyst. Opportunities are available in FMCG companies, tech firms, e-commerce businesses, and global corporations.

Detailed Information About The Course

Marketing Channels

The course focuses on one of the elements of the marketing mix – distribution. You will get acquainted with the elements of market channel operations and management and understand relationships between channel members.

Current Issues in Brand Management

This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiority and sustainability in profits. To explore such issues, this course provides relevant and up to-date theories, concepts, techniques, and models in branding.

Marketing of High Technology Products

The course “Marketing of High Technology Products” presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.

Fundamentals of Production Planning

This course takes a concise, practical, survey approach. It surveys the fundamental principles of planning and control to give you the breadth of knowledge they need without excessive depth and detail. This excellent resource is written by an established authority on supply chain management and production and inventory control.

Introduction to New Product Development

The development of new products and services is perhaps the most significant activity within a firm. This course examines the strategies, processes and methods used by these companies, and the cutting-edge tools and techniques used for new-product development.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

Bachelor's degree, or equiv. International Education

Course Fee

$6,450

Credit Hours

Depends on subjects

Duration of Program

6 Months (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Marketing Channels

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing channel concepts
    The channel participants
  In Section 2 of this course you will cover these topics:
    The environment of marketing channels
  In Section 3 of this exam you will be evaluated on below listed topics:
    Behavioral processes in marketing channels
    Strategy in marketing channels.
  In Section 4 of this course you will cover these topics:
    Designing the marketing channel
    Selecting the channel members
  In Section 5 of this course you will cover these topics:
    Target markets and channel design strategy
    Motivating the channel members
    Promotion through the marketing channel
    Evaluating channel member performance
    Direct selling and direct marketing channel systems
    Marketing channels for services.

Current Issues in Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The world of advertising and integrated brand promotion.
  In Section 2 of this course you will cover these topics:
    The structure of the advertising industry: advertisers, advertising agencies, and support organizations.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The evolution of promoting and advertising brands.
  In Section 4 of this course you will cover these topics:
    Social, ethical, and regulatory aspects of advertising.
  In Section 5 of this course you will cover these topics:
    Advertising, integrated brand promotion and consumer behavior.

Marketing of High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Fundamentals of Production Planning

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of planning and control
    Forecasting fundamentals
  In Section 2 of this course you will cover these topics:
    Sales and operations planning
  In Section 3 of this exam you will be evaluated on below listed topics:
    Inventory management
  In Section 4 of this course you will cover these topics:
    Material requirements planning
  In Section 5 of this course you will cover these topics:
    Production activity control
    Lean production and jit
    -partnering- activities- purchasing and distribution
    System integration and implementation

Introduction to New Product Development

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Innovation management: an introduction
    Macro factors and innovation
  In Section 2 of this course you will cover these topics:
    Managing innovation within firms
    Innovation and operations management
  In Section 3 of this exam you will be evaluated on below listed topics:
    Managing intellectual property
    Managing organisational knowledge
  In Section 4 of this course you will cover these topics:
    Strategic alliances and networks
    Management of research development
    Managing rd projects
  In Section 5 of this course you will cover these topics:
    The role of technology transfer in innovation
    Product brand strategy
    New product development
    Packaging and product development
    The role of market research in new product development
    Managing the new product development team