Master Digital Marketing and Online Strategy

Develop advanced skills in online marketing, social media strategy, SEO, and analytics to drive growth and enhance brand visibility globally.

Shape the Future of Digital Marketing

The Master’s Degree in Online Marketing provides students with comprehensive knowledge of digital marketing channels, strategies, and analytics tools. Students learn to design and implement campaigns across social media, search engines, email, and content platforms, optimizing them for maximum engagement and ROI. The program emphasizes data-driven marketing decisions, brand management, and consumer behavior analysis in online environments. Graduates can pursue careers as digital marketing managers, SEO/SEM specialists, content strategists, social media managers, and e-commerce marketing professionals. Opportunities exist in marketing agencies, multinational companies, startups, and digital consultancies. The program equips students with creative, analytical, and strategic skills necessary to succeed in the rapidly evolving digital marketing landscape.

Detailed Information About The Course

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Advanced Online Marketing Concepts

This course explores advanced and emerging concepts in online marketing, addressing complex issues and innovative approaches to enhance digital marketing practices.

Online Marketing Innovations

This course examines the latest innovations in online marketing and their impact on digital marketing strategies. Students will learn about new technologies, innovative practices, and how to implement them effectively.

Online Marketing Leadership

This course develops leadership skills specific to online marketing management. Students will explore leadership theories, styles, and practices essential for leading digital marketing teams effectively.

Online Marketing Research Methods

This course equips students with the skills necessary to conduct rigorous research in online marketing. Emphasis is placed on quantitative and qualitative research methodologies.

Professional Practice in Online Marketing

This capstone course prepares students for professional practice in online marketing management. It covers essential skills, professional development, and career planning for a successful career in digital marketing.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

Bachelor's Degree or equiv. international education

Course Fee

$27,000

Credit Hours

Depends on subjects

Duration of Program

1 Year (Self-Paced)

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Online Marketing Concepts

Topics Covered in This Course:
  In Section 1 Advanced SEO Techniques of this course you will cover these topics:
  • Technical SEO
  • Local SEO Strategies
  • Voice Search Optimization
  In Section 2 Artificial Intelligence in Online Marketing of this course you will cover these topics:
  • AIPowered Marketing Tools
  • Predictive Analytics
  • Chatbots and Virtual Assistants
  In Section 3 Advanced Content Marketing of this course you will cover these topics:
  • Content Personalization
  • Interactive Content
  • Video Marketing Strategies
  In Section 4 Data-Driven Marketing of this course you will cover these topics:
  • Big Data in Marketing
  • Data Management Platforms (DMPs)
  • Advanced Analytics Techniques
  In Section 5 Sustainable and Ethical Online Marketing of this course you will cover these topics:
  • Sustainable Marketing Practices
  • Ethical Issues in Digital Marketing
  • Corporate Social Responsibility (CSR) Initiatives

Online Marketing Innovations

Topics Covered in This Course:
  In Section 1 Technological Innovations in Online Marketing of this course you will cover these topics:
  • AI and Machine Learning in Marketing
  • Blockchain Technology
  • Virtual and Augmented Reality
  In Section 2 Process Innovations of this course you will cover these topics:
  • Lean Digital Marketing Practices
  • Agile Marketing Operations
  • Workflow Optimization
  In Section 3 Service Delivery Innovations of this course you will cover these topics:
  • Customer Experience Management
  • OmniChannel Strategies
  • Personalization Techniques
  In Section 4 Innovation Implementation of this course you will cover these topics:
  • Change Management Strategies
  • Overcoming Barriers to Innovation
  • Case Studies of Successful Innovations
  In Section 5 Future Trends in Online Marketing of this course you will cover these topics:
  • Predictive Analytics
  • Sustainable Marketing Practices
  • Emerging Digital Platforms

Online Marketing Leadership

Topics Covered in This Course:
  In Section 1 Leadership Theories and Models of this course you will cover these topics:
  • Classical and Contemporary Leadership Theories
  • Leadership Styles and Applications
  • Situational Leadership in Online Marketing
  In Section 2 Developing Leadership Skills of this course you will cover these topics:
  • Communication and Interpersonal Skills
  • Conflict Resolution and Negotiation
  • Emotional Intelligence in Online Marketing
  In Section 3 Leading Digital Marketing Teams of this course you will cover these topics:
  • Team Dynamics and Collaboration
  • Motivating and Inspiring Teams
  • Leading Diverse and Multidisciplinary Teams
  In Section 4 Strategic Leadership in Online Marketing of this course you will cover these topics:
  • Visionary Leadership
  • Strategic Thinking and Planning
  • Leading Organizational Change
  In Section 5 Ethical Leadership of this course you will cover these topics:
  • Ethical DecisionMaking in Online Marketing
  • Integrity and Accountability
  • Building a Culture of Ethics

Online Marketing Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Online Marketing Research of this course you will cover these topics:
  • Importance of Research in Online Marketing
  • Types of Research Methodologies
  • Research Ethics and Integrity
  In Section 2 Quantitative Research Methods of this course you will cover these topics:
  • Survey Design and Administration
  • Statistical Analysis Techniques
  • Quantitative Data Interpretation
  In Section 3 Qualitative Research Methods of this course you will cover these topics:
  • Qualitative Data Collection Methods
  • Thematic Analysis
  • Case Study Research
  In Section 4 Mixed Methods Research of this course you will cover these topics:
  • Combining Quantitative and Qualitative Approaches
  • Mixed Methods Design
  • Data Integration and Analysis
  In Section 5 Research Project Development of this course you will cover these topics:
  • Formulating Research Questions
  • Literature Review and Hypothesis Development
  • Conducting and Reporting Research

Professional Practice in Online Marketing

Topics Covered in This Course:
  In Section 1 Professional Skills Development of this course you will cover these topics:
  • Effective Communication Skills
  • Professional Writing and Reporting
  • Presentation and Public Speaking
  In Section 2 Career Planning and Development of this course you will cover these topics:
  • Job Search Strategies in Online Marketing
  • Resume and Cover Letter Writing
  • Interview Preparation
  In Section 3 Ethics and Professionalism of this course you will cover these topics:
  • Professional Ethics in Online Marketing
  • Building Professional Relationships
  • Maintaining Professional Boundaries
  In Section 4 Networking and Mentorship of this course you will cover these topics:
  • Building a Professional Network
  • Finding and Working with Mentors
  • Professional Organizations and Associations
  In Section 5 Continuing Education and Lifelong Learning of this course you will cover these topics:
  • Importance of Continuing Education
  • Identifying Learning Opportunities
  • Personal and Professional Growth