Crestwood University of Ohio

Advance Your Career in Brand Management

The Master’s Degree in Product & Brand Management prepares students to excel in creating, managing, and marketing products and brands in dynamic markets. Students gain skills in consumer insights, brand positioning, product lifecycle management, pricing strategy, and digital marketing. The program emphasizes strategic thinking, innovation, and leadership necessary for driving brand equity and business growth. Graduates can pursue careers as Brand Managers, Product Managers, Marketing Strategists, or Innovation Consultants. They are equipped to develop compelling brand stories, launch successful products, and implement strategies that enhance customer loyalty and market share. This degree empowers professionals to lead brand initiatives, influence consumer behavior, and make data-driven decisions in competitive industries.

Detailed Information About The Course

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

This course teaches the techniques of managing or leading the process of new product development that have been found effective. Emphasis is placed on how much control is desirable and how that control can be exercised in a setting where creativity has traditionally played a larger role than discipline.

This course shows you how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

This course explains how companies attract and retain customers. The course emphasizes the importance of positive word-of-mouth in getting and keeping customers.It explains that exceeding customer expectations is the key to success in customer service.

Strategic Brand Management is intended for you to gain a more in-depth understanding of marketing management issues. This will be achieved within a branding framework and is suitable for managers of all types of organizations, not just those who manage highly visible brands.

Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.

Why Choose Us

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

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Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

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What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”

Sarah Malik B.A. in Economics

“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”

Ahmed Khan Master’s in Finance

“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”

Ayesha Rauf Financial Analyst Trainee

“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”

Daniel Joseph Associate in Marketing

“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”

Fatima Noor Ph.D. Candidate in Management

“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”

Omar Shah Certificate in Data Analytics

Master Strategic Product and Brand Leadership

Advance Your Career in Brand Management

Detailed Information About The Course

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