Master Excellence in Organizational Quality Management

Gain expertise in quality assurance, process optimization, and continuous improvement to drive operational excellence and organizational success across diverse industries.

Elevate Your Career in Quality Management

The Master’s Degree in Quality Management equips students with advanced skills in quality assurance, process improvement, and organizational performance. The program covers methodologies such as Six Sigma, Total Quality Management (TQM), ISO standards, and continuous improvement strategies, preparing graduates to optimize operations and enhance customer satisfaction. Graduates can pursue careers as Quality Managers, Process Improvement Specialists, Compliance Officers, or Operations Managers. They are trained to implement effective quality control systems, monitor organizational performance, and lead initiatives that improve efficiency and reduce waste. This degree empowers professionals to drive innovation, ensure regulatory compliance, and foster a culture of excellence, positioning them as strategic leaders in their organizations.

Detailed Information About The Course

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Quality Management and Supply Chain

The essence of supply chain management is integrated planning of product development. This includes functional coordination of activities within the firm, among the firm and its vendors, and among the firm and its customers. This course is designed to Ensure Quality standards during this step of Supply Chain.

Statistical Quality Design and Control

Statistical Quality Design and Control course introduces you to product design and control process using statistical methods. In this course, you will examine a company's production and processing capacity, along with the product quality loss when production exceeds that capacity. You will also be analyzing the products' performance with respect to quality standards.

Team Management

In this course, you will learn the leadership and communication skills to support quality management in organizations. Through team-based projects, learn how to master the most difficult aspects of quality management. Discover how quality management ensures that concepts—such as teamwork, employee empowerment and continuous improvement.

Strategic Quality Management

The aim of this course is to critically examine the concept of strategy in the quality management of products. It examines different approaches to strategy and strategic quality management and traces the development of strategic quality management as an academic discipline.

Advanced Marketing Research

Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

Bachelor's Degree or equiv. international education

Course Fee

$27,000

Credit Hours

Depends on subjects

Duration of Program

1 Year (Self-Paced)

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Quality Management and Supply Chain

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Differing perspectives on quality
    Quality theory
    Global quality and international quality standards
  In Section 2 of this course you will cover these topics:
    Strategic quality planning
    The voice of the customer
    The voice of the market
  In Section 3 of this exam you will be evaluated on below listed topics:
    Quality in product and process design
    Designing quality services
    Managing supply chain quality
  In Section 4 of this course you will cover these topics:
    The tools of quality
    Managing quality improvement teams and projects
    Statistically-based quality improvement for variables
  In Section 5 of this course you will cover these topics:
    Statistically-based quality improvement for attributes
    Six sigma management and tools
    Managing learning for quality improvement
    Implementing and validating the quality system

Statistical Quality Design and Control

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Evolution of quality design and control
    Conceptual framework for quality: design and control
    Statistical methods and probability concepts
  In Section 2 of this course you will cover these topics:
    Sampling distributions and statistical hypothesis testing
    Conceptual framework for statistical process control
    Shewhart control charts for variable data
  In Section 3 of this exam you will be evaluated on below listed topics:
    Importance of rational sampling
    Interpretation of x and r control charts:
    Some control chart methods for individual measurements
  In Section 4 of this course you will cover these topics:
    Process capability assessment
    The design and analysis of tolerances
    Statistical thinking for process study: a case study
  In Section 5 of this course you will cover these topics:
    Shewhart control charts for attribute data
    Attribute control chart implementation
    Conceptual framework for planned experimentation
    Design and analysis of simple comparative experiments
    Design and interpretation of 2k factorial experiments
    Analysis of two-level factorial designs
    Model building for design and improvement
    Two-level fractional factorial designs
    Sequential and iterative nature of experimentation
    Robust design case studies
    Modeling of response surfaces and response optimization

Team Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Teams in organizations: facts and myths.
  In Section 2 of this course you will cover these topics:
    Performance and productivity: team performance criteria and threats to productivity.
    Rewarding teamwork: compensation and performance appraisals.
    Building the team: tasks, people, and relationships.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Team decision making: pitfalls and solutions.
  In Section 4 of this course you will cover these topics:
    Conflict in teams: leveraging differences to create opportunity.
    Creativity: mastering strategies for high performance.
  In Section 5 of this course you will cover these topics:
    Leadership: managing the paradox.
    Teamwork via information technology: challenges and opportunities.

Strategic Quality Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to quality the fundamentals.
  In Section 2 of this course you will cover these topics:
    The pursuit of quality through systems thinking a business imperative.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The pursuit of quality through strategy.
  In Section 4 of this course you will cover these topics:
    Managing for qualilty: organization, leadership, and decision-making.
  In Section 5 of this course you will cover these topics:
    Managing for quality: accountability and implementation.
    Managing for quality: the human element.
    Understanding process behavior tools for problem solving and decision making.
    Statistical process control.
    Six-sigma and continuous improvement.

Advanced Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to marketing research
    Defining the marketing research problem and developing an approach
    Research design
  In Section 2 of this course you will cover these topics:
    Exploratory research design: secondary data
    Exploratory research design: qualitative research
    Descriptive research design: survey and observation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Causal research design: experimentation
    Measurement and scaling: fundamentals and comparative scaling
    Measurement and scaling: noncomparative scaling techniques
  In Section 4 of this course you will cover these topics:
    Questionnaire and form design
    Sampling: design and procedures
    Sampling: final and initial sample size determination
  In Section 5 of this course you will cover these topics:
    Field work
    Data preparation
    Frequency distribution, cross-tabulation, and hypothesis testing
    Analysis of variance and covariance
    Correlation and regression
    Discriminant and logit analysis
    Factor analysis
    Cluster analysis
    Multidimensional scaling and conjointanalysis
    Report preparation and presentation
    International marketing research