Step into the World of Hospitality Management

Gain skills in hotel operations, event planning, and guest services to build a successful career in the global hospitality industry.

Hospitality Management Career Opportunities

Students learn about hotel management, customer service, food and beverage operations, and event coordination. The program emphasizes communication and service quality. Graduates can work as Guest Service Associates, Front Office Assistants, Event Coordinators, Food & Beverage Supervisors, or Travel Agency Assistants. Opportunities are available in hotels, resorts, restaurants, event companies, and tourism organizations.

Detailed Information About The Course

Introduction to Hospitality Marketing

Introduction to Hospitality Marketing uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. This course is a definitive source for information on hospitality marketing.

Special Topics in Hospitality Management

This course covers the growth and progress of the hospitality industry. Topics include tourism, lodging, resorts, gaming, restaurants, foodservice and clubs. The course provides you with an introductory approach to planning and executing meetings, special events and conferences.

Introduction to Hospitality Industry

This course presents the exciting career opportunities in the world’s largest and most dynamic industry. The broad scope of this text includes all the major industry segments in five parts: Hospitality, Tourism, and Travel, Lodging and Cruising, Food and Beverage Service Management, Club Management and Assemblies and Event Management.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

High school diploma, GED or equiv. International Education

Course Fee

$2,340

Credit Hours

Depends on subjects

Duration of Program

2 Months (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
Tm User Image
Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
Tm User Image
Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
Tm User Image
Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
Tm User Image
Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
Tm User Image
Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
Tm User Image
Omar Shah Certificate in Data Analytics
✖

Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Introduction to Hospitality Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: marketing for hospitality and tourism.
    Service characteristics of hospitality and tourism marketing.
    The role of marketing in strategic planning.
  In Section 2 of this course you will cover these topics:
    The marketing environment.
    Marketing information systems and marketing research.
    Consumer markets and consumer buying behavior.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizational buyer behavior and group markets.
    Market segmentation, targeting, and positioning.
    Designing and managing products.
  In Section 4 of this course you will cover these topics:
    Internal marketing.
    Building customer loyalty through quality.
    Pricing products: pricing considerations, approaches and strategy.
  In Section 5 of this course you will cover these topics:
    Distribution channels.
    Promoting products: communication and promotion policy and advertising.
    Promoting products: public relations and sales promotion.
    Professional sales.*
    Electronic marketing: internet marketing, database marketing and direct marketing.*
    Destination marketing.
    Next years marketing plan.

Special Topics in Hospitality Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to the meetings, expositions, events and conventions industry
    Meeting, exhibition, event, and convention organizers and sponsors
  In Section 2 of this course you will cover these topics:
    Destination marketing organizations -dmos-
    Meeting and convention venues
  In Section 3 of this exam you will be evaluated on below listed topics:
    Exhibitions
    Service contractors
  In Section 4 of this course you will cover these topics:
    Destination management companies
    Special events management
  In Section 5 of this course you will cover these topics:
    Planning meec gatherings
    Producing meec gatherings
    Food and beverage
    Legal issues in the meec industry
    Technology and the meeting professional

Introduction to Hospitality Industry

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Welcome to the hospitality industry
    Chapter2 careers in hospitality
    Tourism
  In Section 2 of this course you will cover these topics:
    The hotel business
    Rooms division operations
    Food and beverage operations.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The restaurant business
    Restaurant operations
    Managed services
  In Section 4 of this course you will cover these topics:
    Beverages
    Recreation, theme parks and clubs
    Gaming entertainment
  In Section 5 of this course you will cover these topics:
    Meetings, conventions / exhibitions and event management
    Leadership and management
    Hospitality marketing
    Human resources management
    Accounting, finance and cost control
    Hospitality information technology