Launch Your Career in Modern Marketing

Acquire practical marketing skills, including branding, digital marketing, and market research, to excel in dynamic business environments.

Entry-Level Roles in Marketing and Advertising

The Undergraduate Certificate in Marketing provides foundational knowledge in marketing principles, consumer behavior, branding strategies, and digital marketing tools. Students develop skills to plan, implement, and evaluate marketing campaigns effectively. Graduates can pursue roles such as Marketing Assistant, Social Media Coordinator, Brand Support Specialist, or Sales and Promotions Associate. This certificate prepares students for entry-level positions in businesses, agencies, and organizations or serves as a stepping-stone to a Bachelor’s in Marketing.

Detailed Information About The Course

Marketing Research

Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

Marketing and High Technology Products

This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

Principles of Professional Selling

This course revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

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Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

High school diploma, GED or equiv. International Education

Course Fee

$2,340

Credit Hours

Depends on subjects

Duration of Program

2 Months (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
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Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
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Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
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Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
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Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
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Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
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Omar Shah Certificate in Data Analytics
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Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Professional Selling

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Personal selling and the marketing concepts
    Personal selling opportunities in the age of information
    Creating value with a relationship strategy
  In Section 2 of this course you will cover these topics:
    Communication styles:managing selling relationships
    Ethics: the foundation for relationships in selling
    Creating product solutions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product-selling strategies that add value
    The buying proecess and buying behavior
    Developing and qualifying a prospect base
  In Section 4 of this course you will cover these topics:
    Approaching the customer
    Creating the consultative sales presentation
    Creating value with the sales demonstration
  In Section 5 of this course you will cover these topics:
    Negotiating buyer concerns
    Closing the sale and confirming the partnership
    Servicing the sale and building the partnership
    Opportunity management:the key to greater sales productivity
    Management of the sales force