Comprehensive Diploma in Mass Communication

Gain advanced knowledge in media, PR, content creation, and communication strategies for professional and academic growth.

Professional Roles in Media and PR

The undergraduate diploma in mass communication provides in-depth training in media studies, public relations, communication strategies, and content development. Students develop analytical and practical skills applicable in corporate, public, and media environments. Career opportunities include media coordinator, PR specialist, content developer, communications officer, and media analyst. Graduates can pursue further studies in mass communication or related fields. This program equips learners with both theoretical and applied expertise, preparing them for professional roles in media and communication while fostering academic progression and long-term career growth.

Detailed Information About The Course

Mass Communication Research

This course provides a comprehensive, balanced introduction to communication research methods. This course helps you become a more knowledgeable and competent consumer of scholarly research and of the everyday research to which they are exposed by the mass media. It details communication research is conducted from start to finish.

Introduction to Visual Communication

This comprehensive course is a consistent, clear, and orderly presentation of best engineering design methods and practices. Topics are presented in a timely and orderly fashion; each new topic progressively builds on concepts and terminology introduced in earlier sections.

Introduction to Mass Communication

This course helps you develop a system-wide view of interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. This course explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

Media, Culture and Technology

This course encourage you to think critically about the media and its effects on culture and provides you with thorough understanding of how media technologies develop, operate, converge and affect our greater society. It prepares you for careers in expanded field of telecommunications, interactive media, and traditional media industries.

Media and Society

This course introduces you to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of media on individuals and society; course provides concise histories of each industry before giving you an insider's look.

Introduction to Mass Communication Theory

This course introduces you to complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a “theory-a-day” approach, this course cuts across content areas and clusters related theories, making them easier for you to process and apply to real-life situations.

460+

Graduates past year

78%

Received Financial Assistance

90+

Job Opportunities

42

Expert Faculty Members

Why Choose Us

01

Industry-Relevant Curriculum

Our courses are designed with direct input from industry experts, ensuring that the skills you gain are current, practical, and aligned with real-world demands. You’ll graduate with knowledge that employers are actively seeking, giving you a competitive edge in the job market.

02

Flexible Learning Experience

We understand that every student has unique needs and commitments. That’s why our programs offer flexible schedules, online access, and personalized learning paths, allowing you to balance education with your career and personal life.

03

Expert Faculty & Support

Our dedicated faculty members bring both academic excellence and professional experience to the classroom. Combined with comprehensive student support services, you will have the guidance, mentorship, and resources you need to succeed at every stage of your learning journey.

We’ve Got Your Back, Every Step of the Way

At CUO, you’re never alone on your academic journey. From day one, you’ll have access to dedicated academic advisors, career counselors, writing and research support, peer tutoring, and mental health resources. Our online learning environments are designed to be interactive and collaborative, ensuring a smooth educational experience. Plus, you’ll benefit from networking events, industry guest lectures, and career workshops that prepare you for life beyond graduation.

Speak to a Consultant

Make Quality Education Affordable

We believe that financial constraints shouldn’t hinder your future. CUO offers a range of merit-based, need-based, and international student scholarships for accounting majors. You may qualify for up to 80% tuition coverage based on your academic achievements or financial need. Additional scholarships are available for working adults, women in business, and underrepresented communities. Apply early to secure your financial aid and make your accounting degree more accessible than ever.

Explore Scholarship Plans

What You Need to Enroll In This Program

Eligibility Criteria

High School Diploma, GED Or Equiv. International Education

Course Fee

$3,240

Credit Hours

Depends on subjects

Duration of Program

6 Months (Self-Paced) Program

What Our Students Say

From classroom learning to career breakthroughs, our students have seen it all. Their success stories highlight the impact of our teaching, support, and industry preparation.

“This course gave me a strong foundation and the flexibility to learn at my own pace. The faculty support was amazing!”
Tm User Image
Sarah Malik B.A. in Economics
“The course structure was practical and helped me apply knowledge directly in my job. Truly career-transforming!”
Tm User Image
Ahmed Khan Master’s in Finance
“Loved the flexibility and the focus on real-world examples. It made learning engaging and meaningful.”
Tm User Image
Ayesha Rauf Financial Analyst Trainee
“The instructors went above and beyond to ensure we understood concepts. I feel fully prepared for the next step in my career.”
Tm User Image
Daniel Joseph Associate in Marketing
“The resources and mentorship I received made this journey smooth. A brilliant learning experience!”
Tm User Image
Fatima Noor Ph.D. Candidate in Management
“The balance of theory and practical application was perfect. This course truly added value to my professional skillset.”
Tm User Image
Omar Shah Certificate in Data Analytics
✖

Course
Information

Copyright © 2025 Crestwood University of Ohio (CUO)

Mass communication Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to the research culture.
  In Section 2 of this course you will cover these topics:
    Asking questions about communication.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Finding, reading, and using research.
  In Section 4 of this course you will cover these topics:
    Observing and measuring communication variables.
  In Section 5 of this course you will cover these topics:
    Designing valid communication research.
    Research ethics and politics.
    Experimental research.
    Survey research.
    Textual analysis.
    Naturalistic inquiry.
    Describing quantitative data.
    Inferring from data: estimation and significance testing.
    Analyzing differences between groups.
    Analyzing relationships between variables.
    Epilogue: concluding research.

Introduction to Visual Communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    To sense. to select. to perceive.
    Light.
    The eye, the retina, and the brain.
  In Section 2 of this course you will cover these topics:
    What the brain sees: color, form, depth, and movement.
    The sensual and perceptual theories of visual communication.
    Visual persuasion in advertising, public relations, and journalism.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Images that injure: pictorial stereotypes in the media.
    Typography.
    Graphic design.
  In Section 4 of this course you will cover these topics:
    Informational graphics.
    Cartoons.
    Photography.
  In Section 5 of this course you will cover these topics:
    Motion pictures.
    Television and video.
    Computers.
    World wide web.
    The more you know, the more you see.

Introduction to mass communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    We the people: media and communication.
    Journalism: information and society.
    Public relations.
  In Section 2 of this course you will cover these topics:
    Advertising.
    Books.
    Newspapers.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Magazines.
    The movies.
    Radio.
  In Section 4 of this course you will cover these topics:
    Television.
    Music and the recording industry.
    Computers and the internet highway.
  In Section 5 of this course you will cover these topics:
    Ethics.
    Regulation.
    Mass communication research: from content to effects.

Media, Culture and Technology

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The changing media.
    Media and society.
    Books and magazines.
  In Section 2 of this course you will cover these topics:
    Newspapers.
    Recorded music.
    Radio.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Film and home video.
    Television.
    The internet.
  In Section 4 of this course you will cover these topics:
    Public relations.
    Advertising.
    The communications infrastructure.
  In Section 5 of this course you will cover these topics:
    Media uses and effects.
    Media policy and law.
    Media ethics.
    Global communications media.

Media and Society

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Mass media and everyday life.
    Books: rearranging the page.
    Newspapers: expanding delivery.
  In Section 2 of this course you will cover these topics:
    Magazines: targeting the audience.
    Recordings: demanding choices.
    Radio: riding the wave.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Movies: picturing the future.
    Television: changing channels.
    Digital media: widening the web.
  In Section 4 of this course you will cover these topics:
    Advertising: motivating consumers.
    Public relations: promoting ideas.
    News and information: getting personal.
  In Section 5 of this course you will cover these topics:
    Society, culture politics: shaping the issues.
    Law regulation: rewriting the rules.
    Ethics: placing responsibility.
    Global media: discovering new markets.

Introduction to Mass Communication Theory

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to communication theories.
    Assumptions behind communication theoriesreality, knowledge, and values.
    Research in communication.
  In Section 2 of this course you will cover these topics:
    Introduction and history of communication studies research: models and messages.
    Classical rhetorical theories.
    Contemporary rhetorical theory.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Theories of interpersonal communication.
    Theories of small group communication.
    Theories of persuasion.
    Theories of culture and intercultural communication.
  In Section 4 of this course you will cover these topics:
    
    Introduction and history of mass communication.
    Media use and the selective individual.
  In Section 5 of this course you will cover these topics:
    Mediaa tool to meet our needs.
    Media -side--effects.
    Technology and social change: the interactive media environment.
    Critical theories of how media shape culture, values, and perspectives.
    Case study: application mass communication.
    Organizational communication.
    Introduction and history of public relations research.
    Planning, conducting, and evaluating the campaign.
    Campaign message design.
    Building organizational relationships and integrated marketing.
    The bridgestone/firestone recall image crisis: a case study.